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Messy, imperfect, worth it: raising kids and a brand at once
People say there’s never a good time to have a baby - and if I’d listened to the commentary around me, I might have agreed. I was...

Joanna Perry
Sep 42 min read


Why we need to stop telling women that self-care is matcha and pilates
Instant plot twist: I thoroughly enjoy both of those things. But hear me out, folks. Since launching my own 0% drinks brand, I spend a...

Joanna Perry
Aug 32 min read


I Thought I Was Choosing a Slower Life
I didn’t leave my job to immediately set up my own business. I left because I was done with the 50-minute commute twice a day. Done with...

Joanna Perry
Jun 92 min read


From Passenger Seat to Your Own Office
A few weeks back, I posted a story on Instagram about overcoming a seven-year-long mental block I had around driving . From the age of...

Joanna Perry
May 183 min read


Dopamine and letting go of what no longer serves us
In recent years, yoga has become a quiet part of my everyday life. I’ve rolled out my mat in studios, in my living room, during...

Joanna Perry
May 32 min read


Sober bars, making friends & modern "socializing"
This week I visited a dry bar for the first time. For clarity - it’s a bar that doesn’t serve any alcohol and offers only booze-free...

Joanna Perry
Apr 194 min read


When your land calls you, sometimes the best you can do is to garden
We’re spending this week with my family in Poland. Most days unfold slowly - marked by naps, long walks, visits with friends, and hours...

Joanna Perry
Apr 123 min read


Career transitions: You hold off big decisions & then they take themselves for you
I’ve spent the last few months navigating a major career transition. Like most of my friends, I started working straight after university...

Joanna Perry
Apr 53 min read


Whenever I have a tough meeting ahead, I do these 5 things
You know that moment - when an invite lands in your calendar, or worse, you set it up yourself, knowing full well it’s going to be rough....

Joanna Perry
Mar 293 min read
For women who do it all... here's to a new kind of pause
They tell us to always look at our cup half full, but they don’t warn us about a life becoming too full - full of tight schedules,...

Joanna Perry
Mar 173 min read
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