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New Moon in July: 3 Alkohol-Mythen entlarvt 🌙
New Moon in July: 3 Alkohol-Mythen entlarvt English version below Hallo zusammen, ich hoffe, ihr geniesst den Sommer in vollen Zügen und teilt diese schönen, sonnigen Momente mit euren Lieblingsmenschen. Für den New Moon Newsletter diesen Monat habe ich etwas Neues ausprobiert. Aber zuerst etwas Hintergrund. Neulich sprach ich über meine Marketingstrategie für Moon & June, und jemand meinte scherzhaft, ich solle aufpassen, nicht wie "eine Mutter" rüberzukommen, die ü

Joanna Perry
2 days ago5 min read


Messy, imperfect, worth it: raising kids and a brand at once
People say there’s never a good time to have a baby - and if I’d listened to the commentary around me, I might have agreed. I was pregnant at 26 and told I was “wasting my best career years on a long maternity break.” At 37, as an Executive Director, I heard, “I can’t believe you still have the energy for diapers.” Let’s leave those takes aside. What matters: there’s no universal “right” timing for kids, and there’s definitely no perfect moment to start a company. If those tw

Joanna Perry
Sep 4, 20252 min read


Why we need to stop telling women that self-care is matcha and pilates
Instant plot twist: I thoroughly enjoy both of those things. But hear me out, folks. Since launching my own 0% drinks brand, I spend a fair bit of time on social media following wellness trends, healthy tips, and longevity hacks. It might be me, it might be the algorithm, but I can’t help noticing a recurring pattern: Modern self‑care, especially the kind marketed to women, feels like yet another chore - and an expensive one. It seems to require perfectly manicured hands on a

Joanna Perry
Aug 3, 20252 min read


I Thought I Was Choosing a Slower Life
I didn’t leave my job to immediately set up my own business. I left because I was done with the 50-minute commute twice a day. Done with...

Joanna Perry
Jun 9, 20252 min read


From Passenger Seat to Your Own Office
A few weeks back, I posted a story on Instagram about overcoming a seven-year-long mental block I had around driving . From the age of...

Joanna Perry
May 18, 20253 min read


Dopamine and letting go of what no longer serves us
In recent years, yoga has become a quiet part of my everyday life. I’ve rolled out my mat in studios, in my living room, during...

Joanna Perry
May 3, 20252 min read


Sober bars, making friends & modern "socializing"
This week I visited a dry bar for the first time. For clarity - it’s a bar that doesn’t serve any alcohol and offers only booze-free...

Joanna Perry
Apr 19, 20254 min read


When your land calls you, sometimes the best you can do is to garden
We’re spending this week with my family in Poland. Most days unfold slowly - marked by naps, long walks, visits with friends, and hours...

Joanna Perry
Apr 12, 20253 min read


Career transitions: You hold off big decisions & then they take themselves for you
I’ve spent the last few months navigating a major career transition. Like most of my friends, I started working straight after university...

Joanna Perry
Apr 5, 20253 min read


Whenever I have a tough meeting ahead, I do these 5 things
You know that moment - when an invite lands in your calendar, or worse, you set it up yourself, knowing full well it’s going to be rough....

Joanna Perry
Mar 29, 20253 min read
For women who do it all... here's to a new kind of pause
They tell us to always look at our cup half full, but they don’t warn us about a life becoming too full - full of tight schedules,...

Joanna Perry
Mar 17, 20253 min read
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